Social acceptability of major municipal projects
Posted by Andrée-Anne Toussaint on Wednesday March 9, 2011Pierre Guillot-Hurtubise will be presenting an improvement workshop on the theme of social acceptability at the next 2011 Union of municipalities of Quebec’s annual conference.
Continue readingOctane Strategies Takes Homes the Audience Award
Posted by Louis Aucoin on Wednesday January 26, 2011
Octane Strategies won the Audience Award at yesterday’s 18th annual Greniers d’or for its “Save Christmas” e-card. Through the support [...]
Continue readingMore Naughty than Nice? Octane Strategies Can Still Get You on Santa’s List!
Posted by Louis Aucoin on Monday December 13, 2010Octane Strategies has just launched the world’s first public relations campaign aimed at convincing Santa Clause to put those who [...]
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Team Layton’s training camp
Posted by Sébastien Théberge on Monday June 27, 2011Jack Layton had no choice: this situation was a direct challenge of the fundamental position and thinking of the NDP and its members. If the NDP had opted to lie down and roll over at the first opportunity, it would have found it quite difficult to explain its decision throughout the summer.
Continue readingSkirts, badminton and big bucks
Posted by Sébastien Théberge on Friday May 6, 2011The Badminton World Federation (BWF) caused quite a stir when it announced a controversial new rule stipulating that, as of June 2011, female players taking part in high-level international competitions will be required to wear skirts. I examine the stakes, the controversy, but mainly, the commercial strategy that gave rise to this decision.
Continue reading6 common crisis management mistakes
Posted by Sébastien Théberge on Friday March 25, 2011When an issue becomes a crisis for an organization, managers must respond in a cool, measured, rational manner. Here are some common crisis management errors to avoid.
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Skirts, badminton and big bucks
Posted by Sébastien Théberge on Friday May 6, 2011The Badminton World Federation (BWF) caused quite a stir when it announced a controversial new rule stipulating that, as of June 2011, female players taking part in high-level international competitions will be required to wear skirts. I examine the stakes, the controversy, but mainly, the commercial strategy that gave rise to this decision.
Continue readingFrank Luntz and the 11 most convincing terms for ’11
Posted by Marc Snyder on Wednesday March 9, 2011Frank Lutz is an American pollster with Republican leanings, and the author of Words That Work: It’s Not What You Say, It’s What People Hear.
Recently, he came out with the 11 most convincing lines used by politicians in 2011
Continue readingOlder Users Boost Growth of Social Media
Posted by Marc Snyder on Tuesday September 14, 2010A new study by the Pew Research Center reveals that older users are increasingly signing up on social media sites. [...]
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