Pierre Guillot-Hurtubise will be presenting an improvement workshop on the theme of social acceptability at the next 2011 Union of municipalities of Quebec‘s annual conference.

The keystone of a municipality’s successful development involves the social acceptability of its major structural projects.Constant evolution makes creating the required commonality of interests all the more difficult, and opens up an ever-widening field for tools designed to mobilize citizens.

Mobilizing communication of the type that triggers change consists of much more than a dialogue among stakeholders.  A project’s success demands a sustained commitment to perfecting and transforming it, to meet everyone’s needs as closely as possible.

An effective communications approach requires vision, strategy and reflection.  It presupposes an openness to the views of others and calls for thinking outside the box. In short, seriously communicating with your environment not only involves presenting your project in a better light, but also agreeing to enhance it — the real condition for success.