Octane Strategies has just launched the world’s first public relations campaign aimed at convincing Santa Clause to put those who were naughty and not nice on his Christmas list. The firm is responding to a growing demand, says its President, Yves Dupré. “We receive many such requests each year and have decided to given them a personalized answer,” he said.

As the holidays approach, many thousands of people have already availed themselves of this free service at www.octanetactique.com. Visitors enter their names and email addresses to receive a fully personalized campaign with guaranteed results. “Every participant in this campaign will get a Christmas present,” Mr. Dupré promised.

Octane Strategies asked Marc Desjardins, President of Tremblay Desjardins Communicateurs to conduct this novel promotion. A self-proclaimed philosopher and well-known advertising strategist, Marc Desjardins has worked on North America’s biggest marketing initiatives over the past 30 years. He deployed a remarkable team for this effort, including Flash designer Marc-André Lavoie and the multiple Boomerang award winner and widely acclaimed photo director Rénald Bellemare.